Past behavior questions: three rules of an honest interview
Three points of the method The passport of the CustDev Agent fixes three methodological principles: "One question at a time", "Facts of past behavior", "Quotes…
Research
Research
Opportunity map: how interviews become verifiable hypotheses
Why the map is needed Scattered interviews and notes on their own do not give a solution: they give noise. The task of the research stage is to turn the noise…
Research
Five interviews — data or illusion? The limits of the sample in CustDev
What the agent's passport says The limitation of the CustDev Agent is formulated directly: the sample is not equal to market statistics. The extended version…
Research
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